Leaders Podcast

On each episode of the LEADERS podcast, host James Fratzke, will interview a proven leader, CEO, entrepreneur, or founder and unpack their story of success. There’s this quote by Sir Isaac Newton “If I have seen further than others, it is by standing upon the shoulders of giants.” And that’s what the LEADERS podcast is all about. It's an opportunity for us to stand on the shoulders of giants and learn from their journey.

The Exit Club Podcast

THE EXIT CLUB podcast is all about what happens once the papers are signed, the deal is done, and life after exit begins. Each week, host Laura Rich talks with successful entrepreneurs across a range of industries about how they navigated the aftermath of an exit. THE EXIT CLUB pulls back the covers on this final stage of the entrepreneurial journey, sharing stories of grief and triumph.

Back To Business Podcast

As the world recovers from COVID-19, we believe the rebound will be digital. In each episode of the Back to Business: COVID-19 & You Podcast, we interview leaders of mid-size businesses to define best practices and next steps companies should be taking to thrive in the new normal. If you are a mid-size business navigating COVID-19 setbacks, and don’t know where to start or need help defining your strategy, this podcast is for you.

How to Perform a Website Audit to Boost SEO and Maximize Conversions

Discover the essential types of website audits, why regular audits are crucial for your site’s performance, and step-by-step guidance on conducting a website audit to improve SEO, enhance user experience, and drive conversions.

How to Conduct a Social Media Audit: A Step-by-Step Guide

Boost your social media strategy with our social media audit guide. Discover key benefits, step-by-step instructions, tools, and tips to drive results.

Mastering SEO Audits: A Comprehensive Guide to Optimize Your Website Performance

Boost your rankings with this comprehensive guide to SEO Audits. Learn how to run effective audits, choose the right tools, and balance internal efforts with expert insights.

Fractional CMO: What is it and Why Your Brand May Need One

Learn about fractional CMOs, their responsibilities, and why your business might benefit from hiring one. With a fractional CMO, you can get expert marketing strategy and leadership without the cost of a full-time CMO.

100 of the Best Website Designs to Inspire You in 2024 (A-Z)

100 inspiring website designs that can fuel your next web project in 2024. From visually stunning e-commerce sites to user-friendly SaaS platforms, Fratzke Consulting showcases our favorite designs.

What Is an SEO Consultant, and Do You Need One?

Discover the importance of hiring an SEO consultant for your business and the different types of SEO consultants. Learn More.

Marketing Audit - What, Who, When, How, and Best Practices

A marketing audit is a comprehensive review of all marketing elements and practices and can help you maximize ROI and business growth. Learn more!

The Power of Custom Web Design to Increase Demand and Brand Awareness

In this article, we discuss why investing in custom web design and development can help increase demand and brand awareness for your company.

How to Create Your Recession Marketing Strategy

Learn 8 steps for creating an effective recession marketing strategy for your business to thrive and survive during an economic downturn.

Recession Proof Marketing Strategies for Your Business

Learn 5 proven recession-proof digital marketing strategies that will help your brand thrive in an economic downturn.

2024 Web Design Trends

In this article we share eight website design trends that are crucial for brands to follow if they want to stand out in 2023.

4 Best Practices to Make Your Website Accessible

In this article we discuss website accessibility and four design best practices to make your website accessible for all.

Digital Marketing Strategy Framework - Keep It Simple

One of the most powerful tools at your disposal is a documented annual strategy. Here's an easy 6 step strategy framework for your brand.

Building Material & Construction Industry Organic Search Volume Index

Learn insights to help you navigate fluctuations in Google keyword search volume for the Building Material & Construction industry and strategically plan for the future.

What's in Store: The Real-Time Inventory Revolution

Google is showcasing and rewarding local product inventory data as part of its larger competitive strategy with Amazon.

Creating Content Capital - How to Stand Out and Create Value Over Time

Learn how to leverage the Content Capital strategic framework to yield a positive ROI for your brand. Includes Content, SEO, Social, Email, and Paid Media.

​​5 Marketing Predictions for the Looming Recession

Is a recession coming? Some experts say yes. Here are ​​5 marketing predictions for your brand to consider when planning for the downturn.

The 5 Ps of Marketing - Using the Marketing Mix to Level Up Your Strategy

Learn about the 5 Ps of Marketing – Product, Price, Promotion, Place, and People – and how the Marketing Mix framework can help guide marketing strategies and improve results.

Biggest Marketing Challenges Leaders Face

In today's ultra competitive digital-first world, best-in-class marketing leaders are facing new challenges. Learn more.

Digital Marketing Benchmarks & KPIs - How To Compare Your Performance

Learn what Digital Marketing KPIs and Benchmarks matter most. Compare your brand’s online performance to competitors and against best practices. Marketing benchmarking allows you to measure digital marketing performance and optimize your digital marketing strategy.

Why isn’t my website showing up on Google?

Unlocking the TikTok Algorithm

When developing a marketing strategy for TikTok, Fratzke recommends that midsize business leaders understand the nuances of the app and algorithm.

The Post-Pandemic Digital Landscape

Enhance your midsize business' post-pandemic marketing strategy with updated customer personas, customer support initiatives, and website optimizations.

Planning Your Midsize Business’ Social Media Marketing Strategy

Enhance your midsize business' social media marketing strategy by targeting your audience’s demographics and setting trackable goals.

So Long Facebook...Hello EMAIL MARKETING!

If you aren’t serious about dialing in your email marketing campaigns, you may be missing an opportunity. With active email accounts set to hit 5.6 billion...

Fratzke Insights: Google Core, Search Console Insights, & Google Ad Alternatives

Fratzke Insights: Google Core, Search Console Insights, & Google Ad Alternatives

Bouquet Bar Unwraps the Perfect Gift on Shark Tank

Boquet Bar pitched the perfect gift on Shark Tank and inked a deal with Mark Cuban. These are our top 5 insights from their interview on our LEADERS podcast.

Preparing for the New Normal - The Rebound will be Digital

Optimize YouTube’s Automatic Chapters for SEO

Enhance your midsize business' video strategy with updated YouTube chapters features that will expand customer reach and ultimately increase sales.

Marketing in a Recession - Your Strategic Action Plan

Learn how brands can strategically maintain their customer base and attract new ones in this comprehensive guide on how to navigate marketing during a recession.

LinkedIn B2B Marketing Best Practices

How to Launch Influencer Marketing for Midsize Businesses

Enhance your midsize business' influencer marketing strategy by connecting with niche influencers, defining campaign guidelines, & tracking results.

New Facebook Features Expand E-Commerce Landscape

Enhance your midsize business' e-commerce strategy with updated Facebook Marketplace features that will expand customer reach and increase sales.

Digital Marketing Audit: The Secret Tool Behind Every Great Strategy

A digital marketing audit looks at every aspect of your brand’s digital footprint. After completing one, you’ll have a 360-degree view of your brand packed ...

Consumer Trends: COVID-19 Accelerates Digital-First Mindset

What Mid-Size Companies Should Invest In to Ensure Their Future

How Digital Marketing Can Help Grow Your Business

Digital disruption has changed how customers and brands interact - are you falling behind? Learn how to build a digital foundation to help your business grow.

Best Social Media Management Tools for Midsize Businesses

Fratzke is here to compare social media marketing tools your marketing leaders are interested in. Read on to compare a few of our favorites.

Best Email Marketing Services for Midsize Businesses

Fratzke is here to compare any email marketing service your marketing leaders are interested in. Read on to compare a few of our favorites.

Holiday Marketing - ‘Tis The Season For Strategic Planning - Full Guide

The holiday season is your last chance of the year to boost sales. Learn how to leverage your marketing strategy so your business can capitalize on the holiday rush.

5 Battle-Tested Insights from Philz Coffee CEO Jacob Jaber

Jacob Jaber is the CEO of Philz Coffee, a coffee shop that builds community, one cup at a time, by challenging the status quo and building an authentic brand..