A collection of our latest digital marketing insights, resources, and research to help your brand grow.
A collection of our latest digital marketing insights, resources, and research to help your brand grow.
A collection of our latest digital marketing insights, resources, and research to help your brand grow.
A collection of our latest digital marketing insights, resources, and research to help your brand grow.
One of the most powerful tools at your disposal is a documented annual strategy. Here's an easy 6 step strategy framework for your brand.
One of the most powerful tools at your disposal is a documented annual strategy. Here's an easy 6 step strategy framework for your brand.
One of the most powerful tools at your disposal is a documented annual strategy. Here's an easy 6 step strategy framework for your brand.
Learn insights to help you navigate fluctuations in Google keyword search volume for the Building Material & Construction industry and strategically plan for the future.
Learn insights to help you navigate fluctuations in Google keyword search volume for the Building Material & Construction industry and strategically plan for the future.
Learn insights to help you navigate fluctuations in Google keyword search volume for the Building Material & Construction industry and strategically plan for the future.
Google is showcasing and rewarding local product inventory data as part of its larger competitive strategy with Amazon.
Google is showcasing and rewarding local product inventory data as part of its larger competitive strategy with Amazon.
Google is showcasing and rewarding local product inventory data as part of its larger competitive strategy with Amazon.
Learn how to leverage the Content Capital strategic framework to yield a positive ROI for your brand. Includes Content, SEO, Social, Email, and Paid Media.
Learn how to leverage the Content Capital strategic framework to yield a positive ROI for your brand. Includes Content, SEO, Social, Email, and Paid Media.
Learn how to leverage the Content Capital strategic framework to yield a positive ROI for your brand. Includes Content, SEO, Social, Email, and Paid Media.
Is a recession coming? Some experts say yes. Here are 5 marketing predictions for your brand to consider when planning for the downturn.
Is a recession coming? Some experts say yes. Here are 5 marketing predictions for your brand to consider when planning for the downturn.
Is a recession coming? Some experts say yes. Here are 5 marketing predictions for your brand to consider when planning for the downturn.
Learn about the 5 Ps of Marketing – Product, Price, Promotion, Place, and People – and how the Marketing Mix framework can help guide marketing strategies and improve results.
Learn about the 5 Ps of Marketing – Product, Price, Promotion, Place, and People – and how the Marketing Mix framework can help guide marketing strategies and improve results.
Learn about the 5 Ps of Marketing – Product, Price, Promotion, Place, and People – and how the Marketing Mix framework can help guide marketing strategies and improve results.
In today's ultra competitive digital-first world, best-in-class marketing leaders are facing new challenges. Learn more.
In today's ultra competitive digital-first world, best-in-class marketing leaders are facing new challenges. Learn more.
In today's ultra competitive digital-first world, best-in-class marketing leaders are facing new challenges. Learn more.
Learn what Digital Marketing KPIs and Benchmarks matter most. Compare your brand’s online performance to competitors and against best practices. Marketing benchmarking allows you to measure digital marketing performance and optimize your digital marketing strategy.
Learn what Digital Marketing KPIs and Benchmarks matter most. Compare your brand’s online performance to competitors and against best practices. Marketing benchmarking allows you to measure digital marketing performance and optimize your digital marketing strategy.
Learn what Digital Marketing KPIs and Benchmarks matter most. Compare your brand’s online performance to competitors and against best practices. Marketing benchmarking allows you to measure digital marketing performance and optimize your digital marketing strategy.
On each episode of the LEADERS podcast, host James Fratzke, will interview a proven leader, CEO, entrepreneur, or founder and unpack their story of success. There’s this quote by Sir Isaac Newton “If I have seen further than others, it is by standing upon the shoulders of giants.” And that’s what the LEADERS podcast is all about. It's an opportunity for us to stand on the shoulders of giants and learn from their journey.
THE EXIT CLUB podcast is all about what happens once the papers are signed, the deal is done, and life after exit begins. Each week, host Laura Rich talks with successful entrepreneurs across a range of industries about how they navigated the aftermath of an exit. THE EXIT CLUB pulls back the covers on this final stage of the entrepreneurial journey, sharing stories of grief and triumph.
As the world recovers from COVID-19, we believe the rebound will be digital. In each episode of the Back to Business: COVID-19 & You Podcast, we interview leaders of mid-size businesses to define best practices and next steps companies should be taking to thrive in the new normal. If you are a mid-size business navigating COVID-19 setbacks, and don’t know where to start or need help defining your strategy, this podcast is for you.
Learn about fractional CMOs, their responsibilities, and why your business might benefit from hiring one. With a fractional CMO, you can get expert marketing strategy and leadership without the cost of a full-time CMO.
100 inspiring website designs that can fuel your next web project in 2024. From visually stunning e-commerce sites to user-friendly SaaS platforms, Fratzke Consulting showcases our favorite designs.
Discover the importance of hiring an SEO consultant for your business and the different types of SEO consultants. Learn More.
A marketing audit is a comprehensive review of all marketing elements and practices and can help you maximize ROI and business growth. Learn more!
In this article, we discuss why investing in custom web design and development can help increase demand and brand awareness for your company.
Learn 8 steps for creating an effective recession marketing strategy for your business to thrive and survive during an economic downturn.
Learn 5 proven recession-proof digital marketing strategies that will help your brand thrive in an economic downturn.
In this article we share eight website design trends that are crucial for brands to follow if they want to stand out in 2023.
In this article we discuss website accessibility and four design best practices to make your website accessible for all.
One of the most powerful tools at your disposal is a documented annual strategy. Here's an easy 6 step strategy framework for your brand.
Learn insights to help you navigate fluctuations in Google keyword search volume for the Building Material & Construction industry and strategically plan for the future.
Google is showcasing and rewarding local product inventory data as part of its larger competitive strategy with Amazon.
Learn how to leverage the Content Capital strategic framework to yield a positive ROI for your brand. Includes Content, SEO, Social, Email, and Paid Media.
Is a recession coming? Some experts say yes. Here are 5 marketing predictions for your brand to consider when planning for the downturn.
Learn about the 5 Ps of Marketing – Product, Price, Promotion, Place, and People – and how the Marketing Mix framework can help guide marketing strategies and improve results.
In today's ultra competitive digital-first world, best-in-class marketing leaders are facing new challenges. Learn more.
Learn what Digital Marketing KPIs and Benchmarks matter most. Compare your brand’s online performance to competitors and against best practices. Marketing benchmarking allows you to measure digital marketing performance and optimize your digital marketing strategy.
When developing a marketing strategy for TikTok, Fratzke recommends that midsize business leaders understand the nuances of the app and algorithm.
Enhance your midsize business' post-pandemic marketing strategy with updated customer personas, customer support initiatives, and website optimizations.
Enhance your midsize business' social media marketing strategy by targeting your audience’s demographics and setting trackable goals.
If you aren’t serious about dialing in your email marketing campaigns, you may be missing an opportunity. With active email accounts set to hit 5.6 billion...
Fratzke Insights: Google Core, Search Console Insights, & Google Ad Alternatives
Boquet Bar pitched the perfect gift on Shark Tank and inked a deal with Mark Cuban. These are our top 5 insights from their interview on our LEADERS podcast.
Enhance your midsize business' video strategy with updated YouTube chapters features that will expand customer reach and ultimately increase sales.
Learn how brands can strategically maintain their customer base and attract new ones in this comprehensive guide on how to navigate marketing during a recession.
Enhance your midsize business' influencer marketing strategy by connecting with niche influencers, defining campaign guidelines, & tracking results.
Enhance your midsize business' e-commerce strategy with updated Facebook Marketplace features that will expand customer reach and increase sales.
A digital marketing audit looks at every aspect of your brand’s digital footprint. After completing one, you’ll have a 360-degree view of your brand packed ...
What Mid-Size Companies Should Invest In to Ensure Their Future
Digital disruption has changed how customers and brands interact - are you falling behind? Learn how to build a digital foundation to help your business grow.
Fratzke is here to compare social media marketing tools your marketing leaders are interested in. Read on to compare a few of our favorites.
Fratzke is here to compare any email marketing service your marketing leaders are interested in. Read on to compare a few of our favorites.
According to the Wall Street Journal, if Starbucks was a bank it would be ranked the 385th largest bank in the US. In Q4 of 2021, the company held about $2.4 Billion of cash on hand from customers “depositing” money into the Starbucks app.
According to the Wall Street Journal, if Starbucks was a bank it would be ranked the 385th largest bank in the US. In Q4 of 2021, the company held about $2.4 Billion of cash on hand from customers “depositing” money into the Starbucks app.
As we navigate hybrid work environments and evolving employee expectations, learn more about why internal communications matters now, more than ever.
As we navigate hybrid work environments and evolving employee expectations, learn more about why internal communications matters now, more than ever.
Walmart announced they will be selling their technologies and capabilities, in partnership with Adobe, to help other businesses navigate digital transformation.
Walmart announced they will be selling their technologies and capabilities, in partnership with Adobe, to help other businesses navigate digital transformation.
Learn what Digital Marketing KPIs and Benchmarks matter most. Compare your brand’s online performance to competitors and against best practices. Marketing benchmarking allows you to measure digital marketing performance and optimize your digital marketing strategy.
Learn what Digital Marketing KPIs and Benchmarks matter most. Compare your brand’s online performance to competitors and against best practices. Marketing benchmarking allows you to measure digital marketing performance and optimize your digital marketing strategy.
Starbucks is facing an unprecedented wave of union activity and elections. Learn five important lessons companies should be practicing in the post-pandemic labor landscape.
Starbucks is facing an unprecedented wave of union activity and elections. Learn five important lessons companies should be practicing in the post-pandemic labor landscape.
When developing a marketing strategy for TikTok, Fratzke recommends that midsize business leaders understand the nuances of the app and algorithm.
When developing a marketing strategy for TikTok, Fratzke recommends that midsize business leaders understand the nuances of the app and algorithm.
Companies place a great deal of emphasis on what the public thinks of their brand. Public perception is important, but it’s just one piece of the puzzle...
Companies place a great deal of emphasis on what the public thinks of their brand. Public perception is important, but it’s just one piece of the puzzle...
Enhance your midsize business' post-pandemic marketing strategy with updated customer personas, customer support initiatives, and website optimizations.
Enhance your midsize business' post-pandemic marketing strategy with updated customer personas, customer support initiatives, and website optimizations.
Get the latest insights straight to your inbox.