Pender & Coward Waterfront Law Division - Digital Marketing Case Study

120%

Increased Organic Traffic

80%

Increased New Users

120%

Increased Organic Traffic

80%

Increased New Users

30+

Increased Clients

Case Study

Client

Pender & Coward Waterfront Law Division

Services

Digital Marketing Benchmark Audit

Digital Marketing Lighthouse Partnership

Digital Marketing Performance Analytics & Insights

Website Design & Development

About Pender & Coward Waterfront Law

Legal Services
$1M+ Annual Revenue
Dedicated to Client Success for 130+ Years
Voted Best Corporate Law Firm in 2021 Best of Business Awards

Challenge

Waterfront Law, a division of Pender & Coward, wanted to create a strong digital footprint to accelerate their growth in a new competitive market.

Approach

Created a digital marketing strategy based on benchmark audit findings
Delivered action plan to enhance digital performance across the digital ecosystem to drive traffic and conversions
Established SEO and content strategy to increase organic growth
Partnered with team to design a new content marketing strategy to drive awareness including the launch of webinars during the pandemic
Enhanced digital experience with conversation rate optimization techniques to reduce friction and increase trust

Before

After

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"Fratzke’s strategists have helped me expand the digital reach of my practice and drive successful outcomes. Their consulting partnership provides valuable strategic guidance that helps me set and achieve my digital marketing goals."

Jim Lang