ABOUT NATIONAL HOTEL CHAIN
- National Hotel Chain
- 35+ Hotels Nationwide
- $15B+ Annual Revenue
- Award-winning Service and Hospitality
Challenge
A leading national hotel chain wanted to roll out a new upsell program to their front desk employees to increase revenue, while also improving customer service and employee satisfaction.
Approach
- Worked with hotel leadership team to understand goals and objectives of the upsell program and crafted an internal communications strategy to roll this program out to their team.
- Communications strategy included key message points for leadership to share with employees, the value proposition for employees, communication cadence and more.
- Worked with national hotel chain’s creative team to set the creative direction for collateral that would inspire employees and track successful upsells.
