Building a transformative digital strategy for a Fortune 1000 company

About TopBUILD

• Construction & Engineering
• $4B+ Annual Revenue 
• National Footprint
• Forbes Best Mid-Size Companies list

Challenge

TopBuild experienced major growth through acquiring many businesses. This led to a major influx of existing websites with dozens of different CMS’s, platforms and hosting providers. This created unneeded complexity and inefficiency across their digital ecosystem. 

Approach

• Developed a strategy to consolidate ownership within marketing of all websites
• Migrated all sites onto a common platform and CMS
• Reduced costs and improved team collaboration
• Increased control over brand identity
• Increased efficiency and reduced go-to-market speed
• Increased leads