Fairmont Schools - Digital Marketing Case Study

1.2K+

Increased Leads

80+ Hours

Weekly Workflow Efficiencies

1.2K+

Increased Leads

80+ Hours

Weekly Workflow Efficiencies

Case Study

Client

Fairmont Schools

Services

Digital Marketing Benchmark Audit

Digital Marketing Lighthouse Partnership

Digital Marketing Performance Analytics & Insights

About Fairmont Schools

Private Education
$50M+ Annual Revenue
5 Campuses
Voted “Best Private School In Orange County” 7 years in a row

Challenge

Fairmont Schools had a revolving door of marketing leadership that resulted in a lack of consistency, process and predictable results. They needed a partner to right the ship and establish a strategy for their internal operations and external marketing efforts.

APPROACH

Defined an action plan designed to transform marketing operations and increase performance based on benchmark audit findings
Enhanced digital experience internally and externally with the implementation of new processes and platforms
Partnered with Sales and Admissions to optimize lead funnel and CRM process
Supported business innovation with actionable strategies to drive demand acceleration

Before

After

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"Fratzke is one of those rare companies that talks the talk and walks the walk. Their team of experts helped Fairmont Schools establish a guiding light for our marketing strategy and operations. They were more helpful than any other organization I've worked with. They helped my marketing department improve on many strategies and our overall operation."

Fairmont Private Schools, Chairman of the Board