Service Partners - Digital Marketing Case Study

4x

Return on Investment

191%

Increase in New Users

4x

Return on Investment

191%

Increase in New Users

39%

More Organic Traffic Session

Case Study

Client

Service Partners

Services

Website Audit

Website Design and Development

Digital Marketing Lighthouse Partnership

About Service Partners

Leading distributor of insulation and insulation accessories in the nation
75+ branches nation-wide
$1B+ annual revenue

Challenge

Service Partners is a leading distributor of insulation, insulation accessories, and other building materials in the United States. Although Service Partners is a leader in their industry, their website was stuck in the past and did not command the space the company occupied within their industry. It lacked modern design and technology solutions to drive growth for their business. Eager to establish itself as an industry leader online and offline, Service Partners partnered with Fratzke to reimagine their online presence and digital experience.

Solution

Comprehensive website audit, including a robust competitive analysis
Established website strategy and roadmap for future enhancements
Introduced modern, mobile-first website design
Designed website with local focus, including branch pages and locator
Developed and implemented local search strategy
Implemented SEO and content best practices to drive organic traffic
Built robust online lead collection program

Custom Website Before & After

Since every website we build is unique, we worked side-by-side with Service Partners to ensure their website is an authentic extension of their brand and customer experience.

Our team of digital storytellers helped enhance their brand, design a robust online lead experience, and created digital tools to help create a local and national demand.

DESIGN BY: Fratzke
BUILT WITH WORDPRESS
SITE FEATURES: Branch Locator, Branch Pages, Advanced Site Search, Resource Center, Product Directory, Brand Directory, Lead Collection, Responsive Design

Before

After

Desktop Gallery

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Mobile-Responsive Design

The Service Partners website was designed with a responsive mobile-first approach across devices to capture valuable customer traffic and drive engagement on any screen size..

“Fratzke not only brings expertise, but they also have a passion for helping us succeed. Their process helped ensure we built a future-proofed website that streamlined our Marketing and Sales efforts. I have worked with this team on multiple projects over the years and look forward to many more to come!”

Joelle Palmer