Hosa - Digital Marketing Case Study

13%

Increased Overall Revenue

65%

Increased Organic Traffic

13%

Increased Overall Revenue

65%

Increased Organic Traffic

31k+

3rd Party Seller Referrals

Case Study

Client

Hosa

Services

Digital Marketing Benchmark Audit

Digital Marketing Lighthouse Partnership

Website Design and Development

Digital Marketing Performance Analytics & Insights

Digital Marketing Spark Sessions

About HOSA TECHNOLOGY

Audio Industry
Manufacturing & Retail
$15M+ Annual Revenue
International Footprint
B2B + B2C Business

Challenge

Following a transition in company leadership, Hosa desired to increase the capabilities of their Digital Marketing team and expand their digital footprint beyond B2B to B2C. They needed a partner who could set the strategic path forward and develop their team’s digital expertise.

Approach

Defined an action plan designed to increase revenue and performance based on benchmark audit findings
Partnered with executive leadership to define a holistic digital marketing strategy
Set the strategic vision for Hosa’s brand storytelling efforts across digital channels
Transitioned digital experience to an e-commerce platform, optimized SEO, conversion rate, and promoted cross-channel selling to increase sales
Set the strategic vision for marketing operations growth and development

Before

After

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"Fratzke’s consulting partnership has been a game-changer for us. Their consultative and holistic approach helps my marketing team embrace digital, while leveling up our marketing strategies. Hosa’s marketing dollars have been well spent!"

Mayumi Allison