Our digital marketing audit services provide you with actionable insights to enhance your online presence.

Discover strengths, identify weaknesses, and optimize your strategy to maximize impact.

Performance
Benchmarking

Measure your marketing success against industry standards for optimal results.

Competitive
Advantage

Gain insights to outperform competitors and strengthen your market position.

Maximize
ROI

Boost returns by optimizing your marketing spend and performance.

Actionable
Recommendations

Implement expert strategies tailored to drive immediate marketing improvements.
Example of Digital Marketing Audit

From mid-market to enterprise brands, our audit team is trusted by industry leaders around the world.

TruTeam Logo

156%
Increase in Organic Traffic

“Fratzke not only brings expertise, but they also have a passion for helping us succeed.”
Joelle Palmer Testimonial
Joelle Palmer
Marketing Manager, TruTeam
Factory Reproductions Logo

127%
Increase in Online Revenue

“Thanks to Fratzke’s guidance, our digital presence has grown exponentially resulting in a significant increase in our ecommerce sales.”
Daelin Winters Testimonial
Daelin Winters
Head of Marketing, Factory Reproductions
Cheme Logo

544%
Increase in Organic Traffic

“We loved working with the Fratzke team! From start to finish, they helped us elevate our marketing and digital strategy.”
Chris Defina Testimonial
Chris Defina
Regional East Studio Head, Principal
Testimonial logo

246%
Organic Growth

“Thanks to Fratzke’s audit we've been set up for future success and growth”
Allison Schoner Testimonial
Allison Schoner
Marketing Director, Evident
Hosa Logo

168%
Increase in Online Revenue

"Fratzke’s consulting partnership has been a game-changer for us.”
Mayumi Allison Testimonial
Mayumi Allison
Chief Executive Officer, Hosa
Fairmont Schools Logo

80+
Hours of Marketing Efficiencies

"Fratzke is one of those rare companies that talks the talk and walks the walk.”
David Jackson Testimonial
David Jackson
Chairman of the Board,
Fairmont Private Schools
Service Partners Logo

308%
Increase in Organic Traffic

“Partner is the first word that comes to mind with the Fratzke team.”
Frank Conley Testimonial
Frank Conley
Marketing Director,
Service Partners

What you'll receive as part of your
Digital Marketing Benchmark Audit

Audit Report

Your comprehensive digital marketing audit

Get a full understanding of your organization's digital marketing performance in our comprehensive audit report. Your report includes an executive summary, key takeaways, performance data, benchmarks, deep analysis, scores and best practice recommendations.
Audit Report ExampleEngagement Report Example
Performance Benchmarks

Measure the key performance indicators that matter most

In our proprietary benchmark audit, we've consolidated and distilled the digital marketing industry's most relevant benchmarks so that you can see how your performance stacks up.
Page Load Speed ExampleWebsite Performance Example
Competitive Analysis

Determine if your marketing stacks up to the competition

How does your digital marketing compare to the competition? We'll provide key competitive insights and analysis of your top three competitors within your audit report.
E-commerce VS Example
Actionable Recommendations

Turn Insights Into Results

Get clear, data-driven recommendations tailored to your business. Your audit includes customized recommendations to boost performance, drive engagement, and increase ROI across all channels.
Meeting with the Fratzke Team

Benchmark your performance across
key digital channels.

How does your marketing measure up? With Fratzke’s proprietary Digital Marketing Benchmark Audit framework, we'll assess your performance across key Digital Channels to gain insights and
actionable recommendations.
Get Started

Website

Is your website working for you? Get a detailed performance review of speed, usability, and effectiveness.
Website Audit

SEO

Struggling to rank higher? Our SEO Audit reveals key improvements to boost your organic search visibility.
SEO Audit

Content Marketing

Is your content adding value? Ensure it resonates with your audience and drives engagement.
Content Audit

Digital Advertising

Are you making the most of your digital ad spend? We analyze ad performance, targeting, and spend efficiency.
Digital Advertising Audit

Social Media

Does your social media drive engagement? We evaluate your social channels for audience and engagement growth.
Social Media Audit

Email Marketing

Does your email content land in inboxes, but fail to make an impact? We audit your email campaigns to improve open rates and conversions.
Email Marketing Audit

Local Search Marketing

Is your brand appearing in the pack? Ensure local customers can find you with a comprehensive local search review.
Local Search Audit

Reputation Management

Is your online reputation working for you? We’ll assess your reviews and ratings to better understand your online brand reputation.
Reputation Audit

E-commerce

Is your online store converting visitors into customers? We evaluate your website’s product pages, checkout process, and overall shop experience.
E-commerce Audit

Influencer Marketing

Are you leveraging influencers to their full potential? We’ll audit engagement metrics, and ROI to ensure your strategy is boosting brand awareness.
Influencer Audit

We make auditing easy.

We provide a white glove experience from audit to strategy and execution to make your job easier and provide the actionable insights you need to drive growth.

Step One
Discovery and Audit

We analyze your current digital marketing strategies and performance to identify areas for improvement.

Step Two
Strategy and Action Plan

Receive a comprehensive report detailing our findings and actionable recommendations.

Step Three
Implementation and Support

Implement the suggested strategies and tactics to enhance your online presence and performance.

Step Four
Measure and Optimize

Monitor results and adjust strategies based on ongoing performance metrics.

Industries we empower with data-driven marketing audits.

Industries such as technology, retail, healthcare, financial services, and manufacturing leverage our marketing audit to optimize performance, drive growth, and stay competitive in their respective markets.
Building Materials & Supplies

Building Materials & Supplies

B2B

B2B

Education

Education

Healthcare

Healthcare

Financial Services

Financial Services

Manufacturing

Manufacturing

Get deeper insights with our full suite of marketing services.

Maximize the impact of your digital marketing efforts by going beyond the audit. At Fratzke Consulting, we offer a comprehensive suite of services that work in tandem with your digital marketing audit to give you a complete view of your market, customers, and strategy. These services ensure you're not only identifying issues, but also unlocking new opportunities for growth.

Market Research

Know Your Market, Outpace Your Competitors

To stay ahead, you need to truly understand your market. Our Market Research dives deep into industry trends, competitor behaviors, and consumer needs. With this data, we help you discover untapped opportunities, pinpoint potential threats, and adjust your strategy accordingly.

Get Market Research Insights

Customer Surveys

Hear Directly from Your Audience

Understanding your customers is key to developing an effective marketing strategy. Our Customer Surveys helps you gather direct feedback from your target audience, ensuring that you’re addressing their needs and preferences. These insights guide your decisions and help tailor your messaging to resonate better with potential clients.

Start Gathering Customer Feedback

Marketing Maturity Assessment

Elevate Your Entire Marketing Operation

Our Marketing Maturity Assessment helps you understand where your business stands in terms of marketing capability and effectiveness. We assess the maturity of your marketing operations, processes, technology, and people. This ensures that your marketing efforts are aligned with best practices and scalable for future growth.

Assess My Marketing Maturity

Marketing Strategy

Build a Winning Plan for Success

After identifying gaps through your audit and market research, it’s time to create a roadmap to success. Our Marketing Strategy provides you with a customized, actionable plan that ensures all aspects of your digital marketing are aligned with your business goals. From defining KPIs to campaign execution, we help you create a strategy that works.

Let’s Build Your Strategy

Ongoing Insights

Stay Ahead with Continuous Data & Analysis

The digital landscape is always evolving, and so should your strategy. With our Ongoing Insights, we provide continuous monitoring, data analysis, and optimization recommendations to ensure your digital marketing efforts stay effective. Keep improving your performance with real-time insights and regular updates.

Get Ongoing Insights

Creative Services

Stand Out with High-Impact Visuals and Messaging

Creative excellence is a vital part of any successful marketing strategy. Our Creative Services Studio offers professional graphic design, Website Design and Development, content creation, and SEO to ensure your brand’s messaging is clear, engaging, memorable and appears in the right place at the right time. Whether it's ad creatives, social media visuals, or website design, we ensure every piece reflects your brand’s voice and captivates your audience.

Explore Our Creative Services

Fractional CMO

Executive Marketing Leadership, Without the Full-Time Cost

For businesses needing high-level marketing leadership, but not ready to hire a full-time CMO, our Fractional CMO service provides seasoned executive marketing guidance on a part-time or project basis. We offer strategic oversight, team management, and deep expertise in building and scaling marketing departments—helping your business grow without the commitment of a full-time hire.

Explore Fractional CMO Services

Customer Experience Strategy

Optimize Every Touchpoint

Providing a seamless and consistent customer experience is crucial to long-term success. Our Customer Experience Strategy includes building Customer Personas and mapping out the Buyer Journey to help you understand every stage of the customer’s interaction with your brand. This service ensures that your marketing aligns with your customer's needs and expectations at every touchpoint.

Enhance My Customer Experience

SEO Consulting

Drive More Organic Traffic to Your Website

Our SEO Consulting services are designed to help you improve your website's visibility on search engines, driving more organic traffic and boosting conversions. We offer in-depth keyword research, on-page optimization, technical SEO improvements, and content strategies that align with the latest search engine algorithms.

Enhance My SEO Strategy

Digital marketing insights:

Ready to maximize your marketing impact?

Contact us today to discover how our digital marketing audit can elevate your business.

We can help answer your most critical digital marketing questions.

A digital marketing audit from Fratzke Consulting is designed to provide a 360-degree view of your marketing efforts. We can help you answer key strategic questions to help guide your business toward growth.
How does my marketing performance compare to my competitors?
Our Competitive Benchmarking identifies where your marketing efforts stand compared to your competitors. You’ll see where they outperform you and uncover opportunities to gain an edge.
How should I allocate my digital marketing budget?
We analyze the performance of each marketing channel, providing recommendations on where to invest your budget for maximum ROI, whether it's PPC, SEO, or social media.
How could my digital marketing strategy be improved for growth?
We deliver Actionable Recommendations to enhance your strategy. From optimizing ad spend to improving customer engagement, we identify opportunities for growth across all digital channels.
What gaps should I fill with strategic partners?
Our Audit and Marketing Maturity Assessment identifies gaps in expertise or tools, and we suggest partnerships with agencies, including Fratzke’s own Creative Services Studio, or technology providers that can help you fill these gaps and drive your strategy forward.
What are the key factors holding back my website’s SEO performance?
Our SEO audit identifies technical issues, content gaps, and backlink opportunities, helping you understand why your site may not be ranking as well as it could on search engines.
How effective is my content marketing?
We assess the reach, engagement, and conversion power of your content, determining whether your current strategy is effectively engaging your audience and driving leads.
How well is my brand positioned online?
Through brand audits, we evaluate your brand’s presence across digital channels, ensuring your messaging and visuals are consistent and aligned with your target audience.
Are my email marketing efforts effective?
We review your email campaigns to see how they are performing in terms of open rates, click-through rates, and overall engagement, providing suggestions for improvement.
Am I reaching the right audience with the right messaging?
A thorough review of your targeting strategy ensures that your ads, emails, and social media are reaching the correct audience with tailored, effective messaging.
Is my team performing at their best?
Our Marketing Maturity Assessment evaluates your team’s capabilities, tools, and processes. We identify gaps in efficiency and areas for improvement to ensure your team is optimized for success.
Are our marketing goals realistic?
Through our Digital Marketing Audit, we assess your current goals in the context of your market, competition, and available resources, helping you set ambitious but achievable objectives.
What should my strategic objectives be for this coming year?
Armed with your audit results, we can develop a comprehensive Marketing Strategy and help you set clear, measurable Objectives and Key Results (OKRs) based on current performance, market trends, and future growth opportunities. These objectives can guide your strategy for the next 12 months.
What areas of my marketing strategy are working well?
Our detailed analysis highlights what’s already driving results, allowing you to focus on scaling successful campaigns and tactics for even greater success.
Which marketing channels are delivering the best ROI?
Our analysis breaks down the effectiveness of each marketing channel, showing you which ones are driving the most conversions and which may need reallocation of resources.
Are my PPC campaigns optimized for cost-efficiency?
Our audit evaluates your paid media performance, identifying areas where you can improve targeting, reduce cost-per-click, and increase conversions.
Is my website optimized for user experience (UX)?
Our UX analysis looks at how easily users can navigate your site, the speed at which it loads, and the overall experience visitors have, all critical to improving conversion rates.
How strong is my social media engagement?
Our audit will evaluate your social media performance, including the quality of your posts, follower engagement, and the effectiveness of paid social ads.
How aligned is my marketing with my sales process?
Our Marketing Strategy Audit assesses how well your marketing funnels are working to support your sales team, identifying potential disconnects between lead generation and sales follow-up.
What emerging trends should I be paying attention to?
We can provide insights into industry trends and innovations that are likely to impact your business and recommend how you can adjust your strategy to stay ahead.

Frequently asked questions

Find answers to common questions about Fratzke's Digital Marketing Audit services.
What is included in Fratzke Consulting’s Digital Marketing Audit?

Our audit covers all critical aspects of your digital marketing strategy and performance, including SEO, PPC campaigns, content marketing, social media presence, website performance, and overall lead generation. You’ll receive a detailed report with actionable insights and recommendations for immediate improvements.

Can my audit be customized to my brand's unique needs?
Yes, absolutely! At Fratzke Consulting, we tailor each digital marketing audit to meet your brand's specific goals, industry, and challenges. Whether you need a deeper focus on SEO, PPC campaigns, social media strategy, or overall website performance, we customize our audit to provide the most relevant and actionable insights for your business. Let us know your unique needs, and we'll ensure the audit reflects your priorities.
How long does the audit take?
The typical audit process takes 4-8 weeks, depending on the complexity of your marketing channels. We ensure that every aspect is thoroughly analyzed to provide you with the most comprehensive results and recommendations.
How will I receive my audit results?
Our team will keep you informed of your audit progress from start to finish. Once completed, you will receive a detailed digital report and a scheduled audit report review meeting where our team will walk you through the key findings and recommendations.
How much does the audit cost?
Every digital audit at Fratzke is customized to our client's pain points, goals, complexity, and budget. Initial estimates will be provided on your free audit consultation call. Afterward, our team will create a custom proposal tailored to your needs.
Do I need to provide access to my accounts?
Yes, to deliver an accurate analysis, we may require access to certain digital marketing platforms such as Google Analytics, Google Ads, Facebook Ads, and your website backend. All data shared is handled securely and confidentially.
How much of a time commitment will this be for me and my team?
Our goal is to provide white glove services from onboarding to audit delivery. We simplify the process with onboarding documentation, full project management, and coordination. We understand that you have a full-time job, that’s why you hired us to do your audit.
Who will conduct the audit?
Your audit will be conducted by Fratzke Consulting’s team of certified digital marketing experts. Our consultants hold certifications in Google Analytics, Google Ads, and other leading platforms, ensuring your audit is handled by industry professionals.
What if I don’t agree with your recommendations?
We value your input! Our audits are designed to provide you with expert unbiased insights and recommendations, but ultimately, you have the final say in what gets implemented. We’ll work collaboratively to ensure that our audit focus aligns with your business goals and provides the most valuable results.
Can you help implement the changes after the audit?
Absolutely! We offer full-service digital marketing support through Fratzke’s award-winning Creative Services Studio. After the audit, if you’d like assistance with implementation, we can provide a custom digital marketing strategy tailored to your specific needs.
How can a digital marketing audit benefit my business?
A digital marketing audit identifies gaps, inefficiencies, and opportunities in your current strategy. By optimizing your channels, you can increase ROI, improve lead generation, boost brand awareness, and make your marketing efforts more cost-effective.
How often should I conduct a digital marketing audit?
We recommend conducting a digital marketing audit at least once a year, or whenever you notice a significant drop in performance or are planning a major change in your marketing strategy.
How does the competitive analysis work?
During our discovery process, we work with you to identify your top competitors, either those you provide or those we discover through market research.
What if I want an Outside-In Audit?
Yes, we offer Outside-In Audits. These focus on analyzing your brand from an external perspective, just like how your customers or competitors view your digital presence. Our outside-in audits evaluate public-facing elements such as your website, social media profiles, content, SEO rankings, and online reputation without accessing your internal data or marketing platforms.

Let's Connect

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