FOR IMMEDIATE RELEASE

Lisa Fratzke Inspires at Ragan Communications and PR Daily’s Internal Communications Conference

Seattle, WA, October 2023 – Fratzke Consulting is delighted to announce that Lisa Fratzke, a partner at the firm, recently spoke at the highly acclaimed Ragan Communications and PR Daily’s internal communications conference held at Microsoft HQ. Lisa shared the stage with Amy Brennan from Xperi Inc., discussing innovative marketing strategies to enhance internal communications.

The conference gathered communication professionals from across the nation, focusing on the future of internal communications and the impact of emerging technologies like AI on the field. Lisa's presentation provided internal communications leaders in attendance with actionable insights on leveraging strategies and technology historically used by marketers to  boost communication effectiveness within organizations.

Key Takeaways from Lisa’s Presentation:

• Changing Communications Landscape - As employee expectations evolve and internal communications technology introduces more personalization and customization, internal communications leaders need to update their approach to meet this moment. 
• Think Like a Marketer -  Lisa shared four strategies that communications leaders can use to “think like a marketer”, including using data to inform employee personas, defining employee journey maps, and identifying key communications touch points across the employee experience to maximize impact.
• Tell Your Story Better Than Anyone Else -  “Great marketers don’t just make stuff - they make meaning,” according to Seth Godin. Lisa inspired her audience to tell compelling stories that stick and communicate your brand’s culture and purpose. 

Lisa expressed her gratitude towards Ragan for organizing an event that not only facilitated learning and sharing among peers, but also inspired many to rethink and reimagine their approach to internal communications.

For more insights from Lisa Fratzke and  to learn more about Fratzke Consulting’s expertise in enhancing organizational communication strategies, please visit www.fratzkeconsulting.com. 

About Fratzke Consulting: Fratzke is a human-centered strategic consulting firm that arms business leaders with tools to achieve their top priorities within Digital Marketing, Communications & Culture and Brand Strategy.

Contact:

Media Relations

Fratzke Consulting

Email: pr@fratzkemedia.com