FOR IMMEDIATE RELEASE

Lisa Blair Fratzke, Partner at Fratzke Consulting, Discusses the Power of Purpose and Storytelling on The Future of Teamwork Podcast

May 2023 – Fratzke Consulting is excited to announce that Lisa Blair Fratzke, a partner at the firm, was featured on The Future of Teamwork podcast. The episode, titled "Intentionality and Helping Brands Find Their Why," aired in May 2023 and is part of a three-week series dedicated to the importance of storytelling in the workplace.

During the podcast, Lisa Blair Fratzke shared her expert insights on how intentional storytelling is crucial for organizations to discover and communicate their core purpose. Drawing on her extensive background in screenwriting and her experiences at Disney, Lisa emphasized how storytelling can forge stronger connections between brands and their audiences.

Key highlights from the episode include:

• The role of storytelling in articulating a brand’s "why," enhancing its ability to engage with customers and employees meaningfully.
• Insights into the development of a key resource for Disney Cast Members, illustrating the impact of personalized and humanized communication within organizations.
• The increasing significance of virtual interactions and video in today’s digital age, discussing strategies to use unpolished video effectively for business communications and training.

Listeners can access this episode and gain valuable insights into building a purpose-driven brand through the following links:

YouTube: Watch here

Spotify: Listen here

Apple Podcasts: Listen here

Lisa’s participation in The Future of Teamwork podcast highlights Fratzke Consulting's dedication to empowering brands with strategic storytelling and purpose-driven leadership.

For more information about Fratzke Consulting and their services, please visit www.fratzkeconsulting.com.

About Fratzke Consulting: Fratzke is a human-centered strategic consulting firm that arms business leaders with tools to achieve their top priorities within Digital Marketing, Communications & Culture, and Brand Strategy.

Contact:

Media Relations

Fratzke Consulting

Email: pr@fratzkemedia.com