Reimagining a SAAS brand's online experience to fuel growth

200%

Increased Demo Requests

2X

Organic Traffic Increase

200%

Increased Demo Requests

2X

Organic Traffic Increase

1

Unified Platform for Marketing & Sales

Case Study

Client
Apptega
Services
About Apptega
  • SAAS Company
  • $10M+ Annual Revenue 
  • Award-Winning Cybersecurity and Compliance Platform
Challenge

Apptega is a cybersecurity and compliance management platform that helps customers manage their cybersecurity programs across industries, including Fortune 500 companies. Apptega was ready to grow their business and needed a platform that told a consistent brand story, drove traffic and better supported their sales funnel. Apptega partnered with Fratzke to plan and execute their website migration and redesign.

Approach
  • Defined an action plan to enhance digital experience and fuel future growth based on website audit findings 
  • Crafted the strategic vision for the website, including sitemap, features and requirements 
  • Developed brand storytelling strategy for website to ensure consistent messaging and visuals throughout
  • Introduced modern, mobile-first website design
  • Implemented SEO and content best practices to drive organic traffic
  • Optimized the website for conversion and integrated with CRM

Custom Website Before & After

Since every website we build is unique, we worked side-by-side with Apptega to ensure their website is an authentic extension of their brand and customer experience. 

Our team of digital storytellers worked closely with the Apptega team to design a fresh new website and establish an online presence that increased organic traffic and online leads. 

DESIGN BY: Fratzke 
BUILT WITH WORDPRESS
SITE FEATURES:
Site Search, Resource Center, Responsive Design

Before
After

DESIGN BY: Fratzke 
BUILT WITH WORDPRESS
SITE FEATURES:
Site Search, Resource Center, Responsive Design

Desktop Gallery

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"Fratzke not only brings expertise, but they also have a passion for helping us succeed. Their process helped ensure we built a future-proofed website that streamlined our Marketing and Sales efforts. I have worked with this team on multiple projects over the years and look forward to many more to come!"
Joelle Palmer
"Fratzke not only brings expertise, but they also have a passion for helping us succeed. Their process helped ensure we built a future-proofed website that streamlined our Marketing and Sales efforts. I have worked with this team on multiple projects over the years and look forward to many more to come!"

Senior Marketing Manager, Apptega

Joelle Palmer

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James Fratzke | Partner